Atlantic Financial Federal Credit Union (AFFCU) and PixelSpoke are excited to announce the launch of AFFCU’s new website. Atlantic Financial FCU is a SEG-based credit union located in Hunt Valley, MD. Originally founded to serve the employees of the Baltimore Telephone Company, the credit union has evolved to now serve over 10,000 members from over 200 employer partners throughout the Baltimore-metro marketplace. As the credit union continues to grow, an enhanced digital branch is necessary to attract and educate prospective members, while also serving to engage with existing members.
PixelSpoke is a Portland-based marketing agency that specializes in web redesigns for credit unions. From the outset of the project, PixelSpoke identified three primary goals: 1) to build trust with potential members and get them where they need to go, 2) to highlight the tangible benefits of joining Atlantic Financial, and 3) build a digital branch for existing members.
According to the Journal of Behaviour and Information Technology, it takes about 50 milliseconds for users to form an opinion about a website that determines whether they will stay or leave. With its clean, modern design and prominent 5-star reviews, Atlantic Financial immediately builds trust with prospects who land on the homepage. An intuitive main navigation menu; strategically placed featured products services, and resources; and relevant calls to action seamlessly guide them to the next step in their journeys.
It’s one thing to tell prospective members why they should join a credit union; it’s quite another thing to show them. Atlantic Financial’s homepage showcases exactly how much members can save each year by switching to Atlantic Financial, how much all members collectively earned over the last five years in annual bonuses, and how much they can earn each year using Atlantic Financial’s compelling checking rewards program. The “Join” page features other tangible benefits, like free AD&D coverage, shared branching, and fee-free ATMs.
For users trying to take a specific action or solve a particular problem, Atlantic Financial’s new digital branch offers handy “Quick Links” in its main navigation menus so that users don’t have to scroll through product pages to reorder checks, skip a loan payment, or start an application. User-friendly calculators and rates tables are seamlessly integrated into relevant product pages, as well as centralized in easily accessible locations.
Atlantic Financial and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Atlantic Financial members.About PixelSpoke
PixelSpoke is an award-winning digital marketing agency based in Portland, Oregon that works with credit unions and other mission-driven companies to create memorable online experiences. As a B Corp, PixelSpoke believes that business can, and should be, a force for good. PixelSpoke has met the rigorous standards of social and environmental performance, accountability, and transparency as regulated by the nonprofit B Lab.
Atlantic Financial Federal Credit Union (AFFCU) is a full-service financial institution serving the employees and families of over 200 companies. Following our mission to enrich our members’ lives through consistent, exceptional member experiences, we’re committed to making our members’ financial well-being our personal priority. We believe in keeping banking simple while delivering financial products and services that empower our members to achieve their goals and long-term financial stability.
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