Yve Digital, an online music marketing company, has held its third edition of a one-day workshop under the theme, “Money & Music Conference”, for music industry stakeholders in Accra.
The conference aimed at sensitizing artistes on ways of making money through the digital online space which included Facebook, Soundcloud and Audiomack.
The conference, which was held at the Hilla Liman Hall, University of Ghana, Legon in Accra, was attended by a large number music stakeholders such as artistes, music producers and artiste managers.
It was organized to provide a platform for players in the music industry to study, understand and access opportunities in the emerging global markets.
The focus of the workshop to upgrade the skills of Ghanaian artistes is geared towards pushing Ghana music beyond the borders of Ghana.
Yve Digital’s Music and Money Conference has already been held for music stakeholders in Kumasi, as part of efforts to encourage artistes to take advantage of digital platforms and social media to promote their arts for improved income.
Speaking to the media after the conference, Mr. Kwame Baah, Content Manager of Yve Digital, said his outfit looked to spread its tentacles across the country and teach musicians on the need to capitalize on the digital space.
“The Music & Money Conference seeks to teach upcoming musicians and content creators the skills and tools needed to become successful in the online marketing space.
“We engaged them in topics which included branding, planning, execution and promotion techniques in the online space and hopefully it could impact significantly on their knowledge about the digital space,” he said.
He assured that “for us at Yve Digital, we are ready to support and move Ghana music industry forward in every way within our means.”
Over the years, Yve Digital has engaged hundreds of Ghanaian artistes as they seek ways to promote their works, especially, on the international market.
The major sponsors of E3 have been trying to quit, or have quit, E3, and this has been going on for years. I think this year will be another nail in the long-term coffin of E3. I don’t think anyone really believes that these conferences are important for consumer sales (E3 use to be when you were booking all your physical distributors in May for the fall), but rather, these are important [in-person meeting] opportunities, seeing old friends, and building the brand of the company with the industry people. I don’t think anyone is going to be very sad about the demise of E3. I imagine Gamescom will be canceled if things don’t quiet down. It is all going to be a function of time and spread of the disease. I am not worried this will hurt my business much.
Our business is reliant on contact with publishers, in order to pitch new game concepts and understand their publishing slate needs, in order to assess whether there’s a profile match between our studios and the genres/platforms they’re targeting. While these contacts can happen via remote meetings, our experience has been that nothing is as effective as in-person interactions. Not only is information exchanged in conferences meetings, but we can also establish bonds of trust and even form lasting friendships.
There’s always the element of serendipity, as you can make new connections at networking events and hear of opportunities that otherwise wouldn’t be available. Amber is working to contain the damage caused by the cancellation of events across the industry, but I expect there will be a significant impact on the game development community at large, particularly on small indie studios who don’t have a biz dev infrastructure or relationships to rely on.
Above: Michael Pachter at GamesBeat 2016.Image Credit: Michael O’Donnel/VentureBeat
It definitely puts more pressure on individual companies to attract attention for their games. Without a central focus on the spectacle of E3, game announcements will trickle out ,and it will be more difficult to attract a large audience for each. Yes, I think we’ll get a better feel for whether digital and social marketing can replace the spectacle and pizzazz of the E3 conference itself.
Gamescom is late August, so they should have the luxury of another eight weeks to see what happens. My best guess is that it will not get canceled, since the virus follows a very clear curve and will likely be past the crisis stage by June. However, if the conference organizers are forced to decide soon, they will probably have to cancel.
No, digital events don’t accomplish the same thing. There is something to be said for critical mass from an industry conference.
Source: togel online via pulsa